Excellent presentation of the vest harness curli clasp leads to extraordinary success
We had a successful and great start of the curli clasp harnesses at our partners.
We would like to make a particularly positive mention of the presentation in the Kölle Zoo stores.
In a special sales rally the curli clasp harness was launched in a special placement on the shops, in addition to the regular placement in the shelfes.
In some shops, additional video support was used to convey the unique advantages of the curli clasp Vest Harness at the POS.
On each hook of the dog harnesses, the additional note "NEW" was integrated as a special eye-catcher.
The new packaging with the side placement of the harnesses immediately lets the customer know that the harnesses are something special, namely the curli clasp closing system with the new buckle. This also brings the new optimized cut into focus.
As you can see in the picture, the harness was sorted by size for space-optimizing placement and on particularly long hooks to place as many products as possible.
The well thought-out POS design that was applied by Kölle Zoo makes the difference and excites the customers.
Perfect presentation also includes keeping the products you want to sell clean.
Therefore, use our curli sizing samples to try them on the dog and find the right size for your customers.
We are very pleased that the launch has made such a big impact and are taking the momentum into 2022.
